Best known as the former CEO of Snapple who led its turnaround and sale to Cadbury Schweppes following a disastrous acquisition by Quaker Oats in the mid ‘90’s. His long beverage resume includes brand management positions at Pepsi-Cola, advertising management on Coca-Cola products at Kenyon & Eckhardt Advertising, President of A&W Brands, President of Global Innovation for Cadbury Schweppes and co-founder of HYDRIVE Energy LLC. He has an undergraduate degree in economics from Lafayette College and an MBA from Harvard Business School. He was named Beverage Industry Executive of the Year in 1999 and was inducted in the Beverage World Hall of Fame in 2000. He is a Board Director for Bob Evans Farms.