"Experience is the only source of knowledge" - Albert Einstein

INOV8’s 2 principals have extensive experience in all aspects of beverages, both as executives of major beverage companies and as entrepreneurs,  having started up several beverage brands.

Mike ordering pizza for lunch

Mike ordering pizza for lunch

Mike Weinstein

Best known as the former CEO of Snapple who led its turnaround and sale to Cadbury Schweppes following a disastrous acquisition by Quaker Oats in the mid ‘90’s.  His long beverage resume includes brand management positions at Pepsi-Cola, advertising management on Coca-Cola products at Kenyon & Eckhardt Advertising, President of A&W Brands, President of Global Innovation for Cadbury Schweppes and co-founder of HYDRIVE Energy LLC. He has an undergraduate degree in economics from Lafayette College and an MBA from Harvard Business School. He was named Beverage Industry Executive of the Year in 1999 and was inducted in the Beverage World Hall of Fame in 2000. He is a Board Director for Bob Evans Farms.

Brian working on the next big thing

Brian working on the next big thing

Brian O'Byrne

Former CEO of the Yoo-hoo/Orangina Company who led the turnaround of the brands and the eventual sale to Cadbury Schweppes. His extensive beverage experience includes senior management positions at Irish Distillers and Pernod Ricard USA. He was Executive VP of Global Innovation at Cadbury Schweppes where his role covered both confectionery and beverages. He was also co-founder of HYDRIVE Energy LLC which was sold to Big Red Inc, an affiliate of the Dr Pepper Snapple Group. He has an undergraduate degree in business from University College Dublin and completed PMD at the Harvard Business School. He is Senior Advisor to Centerview Capital and is on the Board of the Ole Smoky Distillery. He also serves on the Advisory Council for the Harvard Business Review.